Data Modeling in Power BI 101

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Instructor
Markus Ehrenmueller-Jensen
March 12, 2026 (Thursday)
10:00 AM PDT | 01:00 PM EDT
Duration: 90 Minutes
Webinar Id: 70255
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Overview:

Unlike many traditional reporting tools, Microsoft Power BI is a model-driven platform. That means the quality of your reports depends heavily on how well you structure your data model.

To build effective reports, you need to understand your data—deciding which columns belong together in the same table and which should live in separate tables.

In this session, you’ll be introduced to the core concepts of data modeling and how they specifically apply in Power BI. We’ll cover tables and relationships, primary and foreign keys, normal forms, and dimensional modeling.

By the end, you’ll have a solid foundation in data modeling principles—and a practical starting point to design and build your own robust Power BI data models.

Why you should Attend:

Because without solid data modeling skills in Microsoft Power BI, you’re risking:

  • Reports that break when new data is added
  • Measures that return inconsistent or incorrect results
  • Sluggish dashboards that frustrate stakeholders
  • Duplicate logic scattered across visuals
  • A semantic mess no one else can maintain
  • Embarrassing “why doesn’t this total match?” moments in meetings

Bad modeling doesn’t just slow performance — it destroys trust in your numbers.

In this session, you’ll learn the fundamentals that prevent costly mistakes, rework, and credibility loss — before they become visible to your boss or your clients.

Don’t let weak data modeling silently sabotage your analytics.

Areas Covered in the Session:

  • Tables
  • Primary Keys
  • Foreign Keys
  • Normal forms
  • Dimensional modelling
  • Kimball, Inmon
  • Anti-Patterns

Who Will Benefit:

  • People who (start to) work with Power BI

Speaker Profile

Markus Ehrenmueller-Jensen is the founder of Savory Data, with a career spanning project leadership, data engineering, and business intelligence architecture since 1994. He holds degrees in software engineering and business education and serves as a professor of databases and project engineering at HTL Leonding, a technical college. He is also certified in PL-300 (Power BI Data Analyst), DP-203 (Azure Data Engineer Associate Certification), DP-600 (Fabric Analytics Engineer Associate), and DP-700 (Fabric Data Engineer Associate).

Markus actively contributes to the global data community, speaking regularly at international conferences such as SQL Bits in London, Power BI Next Step in Copenhagen, Data Saturdays throughout Europe, and SQL Days. He co-founded SQL PASS Austria in 2013 and the Power Platform User Group Austria in 2016; both organizations merged in 2021 to form Data Community Austria. Since 2014, he has organized Data Community Austria Day in Vienna, fostering knowledge sharing among data professionals. In recognition of his technical leadership and community involvement, Markus has been honored as a Microsoft Data Platform Most Valuable Professional (MVP) since 2017.

In addition to his speaking engagements, Markus contributes articles to reputable journals and has authored the book "Data Modeling with Microsoft Power BI," published in June 2024.