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Mastering Business-to-Government (B2G) Sales
Alistair Starling
Duration: 60 Minutes
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Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Support
Toll free: 1-800-385-1607
Mailto: support@euwebinars.com
Overview:
A practical and strategic tour of B2G selling, covering procurement mechanics, political context, stakeholder mapping and relationship-building with public-sector clients.
Why you should Attend:
If you do not understand how government decides, you will keep losing bids to competitors who do.
Areas Covered in the Session:
- Government procurement processes and decision dynamics
- Public-sector sales strategy and account planning
- Stakeholder and influence mapping in government environments
- Negotiation approaches specific to B2G contexts
- Real-world case studies and coached practice
Who Will Benefit:
- Sales directors
- Business Development Managers
- Bid Managers
- Consultants working with or Entering the B2G Sector
Speaker Profile
Alistair Starling is a former UK Diplomat and Co-founder of the Cambridge Global Knowledge Nexus, a knowledge enterprise spin-out linked to Cambridge. He combines diplomatic, commercial and AI advisory experience to help organisations navigate complex, knowledge-intensive environments.