Motivation Isn't Magic: It's Leadership

IMG
Instructor
Julia Atkinson
March 17, 2026 (Tuesday)
08:00 AM PDT | 11:00 AM EDT
Duration: 60 Minutes
Webinar Id: 70212
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Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)

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Overview:

Motivation and goal orientation are central to effective leadership and sustainable performance. This webinar explores what truly drives motivation at work and what can unintentionally undermine it.

Participants learn to distinguish between intrinsic and extrinsic motivation and understand how leadership behaviour influences both.

The session shows how to develop a motivating leadership style and use goal agreements as a powerful leadership tool. Particular focus is placed on defining goals that are both ambitious and realistic, creating commitment, clarity, and accountability. Practical examples and reflection help translate insight into everyday leadership practice.

Why you should Attend:

  • Understand what really drives motivation and what blocks it
  • Distinguish clearly between intrinsic and extrinsic motivation
  • Develop a leadership style that strengthens commitment and ownership
  • Use goal setting and goal agreements as effective leadership tools
  • Define goals that are both challenging and achievable
  • Increase focus, accountability, and performance in everyday

Areas Covered in the Session:

  • Analysing motivational drivers and barriers 
  • Differentiating intrinsic vs. extrinsic motivation 
  • Developing a motivating leadership style
  • Using goal setting as a leadership tool
  • Defining goals that are challenging yet controllable

Who Will Benefit:

  • Manager
  • HiPo
  • Project Leader
  • Team Lead
  • Director
  • VP

Speaker Profile

Julia Atkinson is an ICF PCC certified Executive Coach with 17 plus years of experience working with senior leaders and leadership teams in global, multinational organisations. She has coached across Europe, the US, and China in industries including financial services, pharma, IT, and consumer goods.

Her clients include Fortune 500 companies such as AstraZeneca, Bayer, Ford, GSK, L’Oréal, MetLife, Pfizer, Philips, PwC, and Siemens. Julia’s style is direct, interactive, and impact driven. She helps leaders surface the beliefs shaping their behaviour and translate insight into clear, practical action. The result is stronger leadership presence, better decisions, and sustainable career progress.

Before founding her coaching practice, Julia held senior roles in IT and telecommunications, including Director of a global developer program at Siemens. She is a Past President of the ICF Germany Chapter, a regular speaker at international forums, and a published voice on leadership and coaching.